tag:blogger.com,1999:blog-80175171029357170172023-12-17T23:30:23.968-08:00This Is ClutchA perspective of the cutting edge of culture.bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.comBlogger162125tag:blogger.com,1999:blog-8017517102935717017.post-48577403351527215612010-07-22T10:35:00.000-07:002010-07-22T11:20:56.272-07:00Truth Be Told<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.truthbetoldcreative.com"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 284px; height: 249px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRjlS_dhFWUWFAOlvjkzu8-D6Xnubzb2hLjzXKYw9eoEH9UA0IvMN6uoKd12WsXebeEjmS7sR7wdCRt_z8XFWu5BnPK9u7ql-RnQ5lmOosrlLVq1dHsQo40ov6JUqtDKGcqriGj37pwgo/s400/crow+logo2.jpg" alt="" id="BLOGGER_PHOTO_ID_5496790839622187250" border="0" /></a><br />Dear friends,<br /><br />I am proud to announce an evolution. I love to write and share my ideas with you and now I have an opportunity to do it at a more professional level. ThisIsClutch will now appear at <a href="http://www.truthbetoldcreative.com/">TruthBeToldcreative.com</a>.<br /><br />Sincerely,<br />kenbigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-38334094167792730682010-07-14T23:23:00.000-07:002010-07-14T23:37:02.937-07:00Social Media evolving the 30 second spot<span style="font-size:85%;"><span style="font-family:lucida grande;">What happens when you combine high quality content creation with social media? Well here is a clever experiment where creatives produced real-time follow-ups to further engage people in their brand content.</span><br /><br /><a style="font-family: lucida grande;" href="http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php">This article</a><span style="font-family:lucida grande;"> is about "a team of creatives, tech geeks, marketers and writers who gathered yesterday and produced 87 short comedic YouTube videos about Old Spice - in real time. They leveraged Twitter, Facebook, Reddit and blogs. Everybody loved it; those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken.</span><br /><br /><span style="font-family:lucida grande;">The group seeded various social networks with an invitation to ask questions of Mustafa's character, a dashing shirtless man with over-the-top humor and bravado. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos.</span><br /><br /><span style="font-family:lucida grande;">We just brought a character to life using the social channels we all [social media geeks] use every day. But we've also taken a loved character and created new episodic content in real time. This is something new. We're operating on Internet time but with a level of quality you'd get on a TV slot. That combination was what really got many peoples' attention."</span></span><br /><br /><object width="480" height="250"><param name="movie" value="http://www.youtube.com/v/GPlg9ez4L1w&hl=en_US&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/GPlg9ez4L1w&hl=en_US&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="250"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-47436496436300910382010-07-04T11:25:00.000-07:002010-07-04T11:40:13.543-07:00The Changing World of FilmDespite the fact that the i"Phone"4 doesn't really make calls all that well, it is a pretty impressive piece of technology. After watching this film I was surprised by the quality, especially considering it was shot and editing without leaving the iPhone 4. The team chose their subject well because the shots they captured would have been near impossible using many other recording devices.<br /><br />This really got me thinking about how powerful portable technology will be used in the future. From a journalist standpoint capturing, creating and sending a news report from a cellphone has some pretty powerful implications. I'm excited to see how other skilled individuals start to use this technology.<br /><br /><object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12819723&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12819723&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p><a href="http://vimeo.com/12819723">"Apple of My Eye" - an iPhone 4 movie / film - UPDATE: Behind the scenes footage included</a> from <a href="http://vimeo.com/mkoerbel">Michael Koerbel</a> on <a href="http://vimeo.com">Vimeo</a>.</p>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-10737982030570910452010-05-17T17:34:00.000-07:002010-05-19T13:03:22.459-07:00Evolving Teaching<object width="480" height="280"><param name="movie" value="http://www.youtube.com/v/BlvKWEvKSi8&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/BlvKWEvKSi8&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="280"></embed></object><br /><br /><span style=";font-family:lucida grande;font-size:85%;" >Dan Meyer talks about the process of learning. He questions our methodologies for teaching and encourages the use of real life examples. His premise explains how we can teach more effectively by changing text books so that students are forced to develop real world solutions instead memorizing formulas.</span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-18916307957549738622010-05-14T15:55:00.001-07:002010-05-14T23:18:52.824-07:00Will Apple make the same mistake twice?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1qd-U8V1V75-BKNF_Y66A57mL90boFIz5tulb4kfbTriTkWHYJXqJVLxSzNzZS8PRl9CAb7DHDKfGKXO6cvt50umpEQrbXLmb6shGyC0VkUfioZItJzWhFqoAiAE36tb8CkTbyiWd78g/s1600/2659067120_070fb81a8f.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1qd-U8V1V75-BKNF_Y66A57mL90boFIz5tulb4kfbTriTkWHYJXqJVLxSzNzZS8PRl9CAb7DHDKfGKXO6cvt50umpEQrbXLmb6shGyC0VkUfioZItJzWhFqoAiAE36tb8CkTbyiWd78g/s200/2659067120_070fb81a8f.jpg" alt="" id="BLOGGER_PHOTO_ID_5471268014250835826" border="0" /></a><span style=";font-family:lucida grande;font-size:85%;" >I'm fascinated with fail culture and the movement to embrace failure as an opportunity to improve and evolve. It's something American corporate and educational culture has had trouble with for some time. If you've been following the evolution of cell phones lately you'll know that Adobe and Apple have been duking it out over the importance of Flash on the mobile device. Without going into the specifics <a href="http://www.apple.com/hotnews/thoughts-on-flash/">Apple argues Flash is an old technology</a> and <a href="http://www.adobe.com/choice/openmarkets.html">Adobe argues in favor of open markets</a>, a response hinting that Apple must let go of its strangle hold and yield control to developers. There are a variety of perspectives, but the fact is that Apple only has 10% of the mobile phone market </span><span style="font-size:85%;"><span style="font-family:lucida grande;">and the other 90% of the market share IS supporting Flash.<br /><br />The bigger question here is not about the success of Flash but rather the ability of Apple to learn from its past failures in the PC business. Didn't they fall to Microsoft because of their hard headed decision to open their operating system to other hardware manufacturers and isn't Job's following a similar path to failure within their mobile business?<br /></span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-31485462567638230732010-04-15T09:17:00.000-07:002010-04-15T20:38:59.565-07:00Banksy's Grand Scheme<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0KjJ4U5oIL2FRi3WHqBIAMwkVBVuIjzwU9XG_N9ZKhYiub5aGZmDWUSZ2hn2J-2Mav_tsFTKdfUCfmO9elopkIz8iLMfPTjmR_cx91GR7h2ir1xKB8nLLF4o43p41kd5d-QdXdnd_XEo/s1600/Screen+shot+2010-04-15+at+7.56.26+PM.png"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 172px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0KjJ4U5oIL2FRi3WHqBIAMwkVBVuIjzwU9XG_N9ZKhYiub5aGZmDWUSZ2hn2J-2Mav_tsFTKdfUCfmO9elopkIz8iLMfPTjmR_cx91GR7h2ir1xKB8nLLF4o43p41kd5d-QdXdnd_XEo/s200/Screen+shot+2010-04-15+at+7.56.26+PM.png" alt="" id="BLOGGER_PHOTO_ID_5460564105190550770" border="0" /></a><span style=";font-family:lucida grande;font-size:85%;" >What makes good art good; and should everyone make art? Banksy answers these questions with great insight and a movie full of hilarity. </span><span style="font-size:85%;"><br /><br /></span><span style=";font-family:lucida grande;font-size:85%;" >This documentary is the </span><span style="font-size:85%;"><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Grizzly_Man">Grizzlyman</a></span><span style=";font-family:lucida grande;font-size:85%;" > of the art world. Yes it's about street art and actually features footage of </span><span style="font-size:85%;"><a style="font-family: lucida grande;" href="http://www.banksy.co.uk/">Banksy</a></span><span style=";font-family:lucida grande;font-size:85%;" > as he tags Gaza and LA alike; but it's really about </span><span style="font-size:85%;"><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Mr._Brainwash" target="_blank">Thierry Guetta</a></span><span style=";font-family:lucida grande;font-size:85%;" >. Also known as Mr. Brainwash, an eccentric (mental) frenchman with a passion for filmming street art.</span><span style="font-size:85%;"><br /><br /></span><span style=";font-family:lucida grande;font-size:85%;" >Thierry was a true ethnographer, he captured everything on film and filled his house with endless boxes of tapes of graffiti artists from </span><span style="font-size:85%;"><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Shepard_Fairy">Sheppard Fairy</a></span><span style=";font-family:lucida grande;font-size:85%;" > to </span><span style="font-size:85%;"><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Invader_%28artist%29">Invader</a></span><span style=";font-family:lucida grande;font-size:85%;" > creating their art across the world. He didn't have a plan he just shot. Then the art world started selling Banksy's work at auction houses. He was pissed and knew the time was right to strike back. The problem was Thierry wasn't a documentary filmmaker, he just loved filmming. Thierry took a stab at the film but when Banksy saw Theirry's work he said, "I used to tell everyone to go off and make art; I don't do that anymore."</span><span style="font-size:85%;"><br /><br /></span><span style=";font-family:lucida grande;font-size:85%;" >Now the film get's interesting. Under Banksy's request, Thierry's passion for film turns to street art, but Thierry knows no limits. He hires a team of henchmen and starts producing images for his street art show. The only problem is he hasn't cultivated a style or put any thought into his work, but that doesn't stop the masses from consuming his work. With an endorsement from Banksy and Fairy he transforms into "Mr. Brainswash" and becomes an overnight art sensation clearing over a million on his first gallery opening.</span><span style="font-size:85%;"><br /><br /></span><span style=";font-family:lucida grande;font-size:85%;" >Now the question for me is why were people so quick to assign value to his art? Sheppard got noticed after employing a strategy of recognition equals power. His reputation grew the more people noticed his work, the more it was noticed the more influence and power he gained - his work became a movement based on drawing people's attention to this idea of branding. Banksy has risen by employing a similar strategy - he created thoughtful work riddled with political and cultural overtones. He knows how to express his ideas with wit, tact and creativity - and this film may be his master piece.</span><span style="font-size:85%;"><br /><br /></span><span style=";font-family:lucida grande;font-size:85%;" >At first I was pissed at Thierry for desecrating the art world, </span><span style=";font-family:lucida grande;font-size:85%;" >in fact I thought Banksy was too; </span><span style="font-size:85%;"><span style="font-family:lucida grande;">but then I had an idea of what Mr. Brainwash was. He's not an artist, he's part entrepreneur; but more importantly he's a pawn in Banksy's plot for retaliation . The film starts out with an anecdote explaining how Thierry became successful selling vintage fashion. He found a profitable model for buying cheap clothes and marking them up 400%. It worked because people bought it. Well the same was true with his art; but then I thought, what if that was Banksy's plan from the start - after all he did get a lot of investors to spend their money on what has now been outed as superficial art. I couldn't help thinking that this seemed like one sweet victory for a man who has an obsession with almost anything but the bank.<br /></span><br /><br /><span style="font-size:85%;"><span style="font-family:lucida grande;"><object width="480" height="300"><param name="movie" value="http://www.youtube.com/v/GTlm6dU2xHk&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/GTlm6dU2xHk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="300"></embed></object></span></span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-79344506450705962622010-04-12T13:14:00.000-07:002010-04-12T13:45:58.844-07:00Replay, Nightmare, the Gift m & Food Revolution<span style="font-size:85%;"><span style="font-family:lucida grande;">Five well crafted pieces of subtly branded content that makes a good effort to provide a engaging experience instead of jamming another ad down our throats.</span> <span style="font-family:lucida grande;"><br /><br />Replay Documentary Series: A documentary that re-unites an old highschoo</span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">l rivalry. Well produced and </span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">inte</span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">resting story to develop the Gatorade brand.</span> </span><span style="font-size:85%;"><object style="font-family: lucida grande;" width="480" height="280"><param name="movie" value="http://www.youtube.com/v/X6plaMT0bGE&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/X6plaMT0bGE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="280"></embed></object> <span style="font-family:lucida grande;"><br /><br /></span> <span style="font-family:lucida grande;">Jaime Oliver's Food Revolution: The Nake Chef & ABC pair with Giant Foods to change unhealthy eating behavior</span> <img style="visibility: hidden; width: 0px; height: 0px; font-family: lucida grande;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzExMDQxNjIwMTEmcHQ9MTI3MTEwNDE2NzA2NSZwPTczMDM3MSZkPUFCQ19TRlBfTG9ja2VfRW1iZWQmZz*yJm89/MzJmMDNkYzAyYzY2NDM4NGFhMTczM2Y3NmJiNmJjMzImb2Y9MA==.gif" width="0" border="0" height="0" /><object style="font-family: lucida grande;" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,124,0" id="ABCESNWID" width="426" height="260"><param name="movie" value="http://a.abc.com/media/_global/swf/embed/2.6.3/SFP_Walt.swf"><param name="quality" value="high"><param name="allowScriptAccess" value="always"><param name="allowNetworking" value="all"><param name="flashvars" value="configUrl=http://a.abc.com/service/sfp/embedplayerconfig/id/&configId=406732&playlistId=250748&clipId=253998&showId=SH012305440000&gig_lt=1271104162011&gig_pt=1271104167065&gig_g=2"><param name="allowfullscreen" value="true"><embed src="http://a.abc.com/media/_global/swf/embed/2.6.3/SFP_Walt.swf" quality="high" allowscriptaccess="always" allownetworking="all" allowfullscreen="true" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash" flashvars="configUrl=http://a.abc.com/service/sfp/embedplayerconfig/id/&configId=406732&playlistId=250748&clipId=253998&showId=SH012305440000&gig_lt=1271104162011&gig_pt=1271104167065&gig_g=2" name="ABCESNWID" width="426" height="260"></embed></object> <span style="font-family:lucida grande;"><br /><br />The Gift - A bad ass short strategically placed in a Phillips TV frame.</span><br /><object style="font-family: lucida grande;" width="480" height="260"><param name="movie" value="http://www.youtube.com/v/XOZkLIwbRrw&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XOZkLIwbRrw&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="260"></embed></object><br /><br /></span><span style="font-size:85%;"><span style="font-family:lucida grande;">Nightmares Never Sleep: Nike's branded interactive online game that tests your focus, agility and balance.</span> <span style="font-family:lucida grande;"><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.nike.com/jumpman23/nightmare/index.html"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 291px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZt9JJd_HJJRBKbjEHuiBB6xmGqZttiueLwXAwlJjhbcUYnCFlXSporyMtlTtvvupI5_jnKgVJpZg9BO0d3-3ajGaSO03N_t3MLus5unDHLNB9bjsE5dOosVHmUmLK5HUq9GAhEZ_CPZU/s320/Screen+shot+2010-04-12+at+1.23.28+PM.png" alt="" id="BLOGGER_PHOTO_ID_5459352451894220466" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:lucida grande;"><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Devo Song Study: Listen to samples of the songs from Devo's new album and select 12 of the 16 you want them to include in their new release.<br /><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://songstudy.clubdevo.com/"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 320px; height: 166px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcALS2t9XVlzePUS3nlFbY1_r0xThUfekz2IAtE7koYtKBY0S5AvI8QqkOoBG1znDdD8_UsZJzQm61lBKcBDKWPm0irLCmdLB2v59JagMwWoqdn77st8sWwTNxCacMu2OnC16l9vyvAk/s320/Screen+shot+2010-04-12+at+1.43.51+PM.png" alt="" id="BLOGGER_PHOTO_ID_5459354637766993650" border="0" /></a><br /><span style="font-size:85%;"><span style="font-family:lucida grande;"><br /><br /></span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-23646282926108452922010-04-07T16:01:00.000-07:002010-04-07T16:39:42.135-07:00The Currency of Trust<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/21651868@N07/3264977508/"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkvYCfseyt2y4o0FKgnBBH3ukZheXa9eeFAhKdimeyqZdd0LwVm-pvdi-DEIrpRT3jFSoBrsTW4-Zh9V_cSZnmFAuMiqW45DIiioxHZ1mrCRJzHQYFTnTgK7eO8zeMYlu9hZnx1Rjxzys/s200/Screen+shot+2010-04-07+at+4.35.03+PM.png" alt="" id="BLOGGER_PHOTO_ID_5457543366035048146" border="0" /></a><span style="font-family: lucida grande;font-size:85%;" >Craig Newmark of Craig's list makes an interesting prediction about the future of social networking saying</span> "<strong>By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power." <span style="font-weight: normal; font-family: trebuchet ms;font-size:85%;" >Building a digital reputation is about increasing your expertise, advancing your professionalism and building your credibility.<br /><br />I've read it a thousand times, if you want to be an expert at something, then practice for 10,000 hours. Well what if there was a way to track your hours of expertise to establish your skill level and credibility? Here's an example. If someone asks me a question about training for a triathalon or becoming a Cat 3 bike racer how do they know I have the expertise to give good advice? Well </span></strong><strong><span style="font-weight: normal; font-family: trebuchet ms;font-size:85%;" >I use Garmin Connect to record all my work out activities and they can see I biked 600 miles last month, ran 75 and swam 12. They can also use goodreads to see all the training books I've read and see the interaction I've had with members about how the concepts worked for me. Now what if there was a way to rate my experience level or gain credibility points that make my advice more worthwhile?<br /><br /></span></strong><strong style="font-weight: bold;"><span style="font-weight: normal; font-family: trebuchet ms;font-size:85%;" >Last year Y-combinator hosted <a href="http://craphound.com/">Cory Doctorow</a> where he explained his idea for something called <a href="http://thewhuffiebank.org/">Whuffie bucks</a>. It's a system for recording and building individual trust. It tracks your interaction with social networks and feedback from your contacts so you can develop your reputation. When I think about my personal career I believe that LinkedIn recommendations have value but I think there's a huge opportunity to create a system for developing an online reputation.</span></strong><strong><br /></strong>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-59519629595376074922010-04-02T18:58:00.000-07:002010-04-02T19:01:02.223-07:00The Future of Magazines Is Here<span style="font-size:85%;"><span style="font-family: lucida grande;">Popular Science has been working with mag+ to release a new way to view content digitally. They will premiere their technology with the release of the iPad.</span><br /></span><br /><object width="400" height="225"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10630568&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=10630568&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p><a href="http://vimeo.com/10630568">Mag+ live with Popular Science+</a> from <a href="http://vimeo.com/bonnier">Bonnier</a> on <a href="http://vimeo.com/">Vimeo</a>.</p>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-44021230483773339492010-04-02T09:11:00.000-07:002010-04-02T12:49:50.326-07:00How Much Does Workplace Culture Reduce Productivity?<span style=";font-family:lucida grande;font-size:85%;" >What if businesses started measuring the work you do based on the product you create not the hours they see you working. Jason Fried makes a good point, people don't work at work any more. Getting work done means being productive, being creative and that requires focus and thought; but the work place is filled with distractions like meetings, ringing phones, management and socializing. People are seeing this and we're starting to see a change in work behavior. Tim Ferris encourages strategies similar to Jason to increase productivity in the Four Hour Work Week; on the top of the list: get rid of distractions.<br /><br />Some workers still need a lot more structure than entrepreneurial life can provide but with the advent of software, video chat and other interactive tools I think we're going to start seeing work life moving away from the office and into an online space.</span><br /><br /><script src="http://video.bigthink.com/player.js?height=288&width=512&deepLinkEmbedCode=03NG42MTqVnn6kOnuDv8k_iDC2HEGniT&autoplay=0&embedCode=03NG42MTqVnn6kOnuDv8k_iDC2HEGniT"></script>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-56836937351712663892010-04-01T13:04:00.000-07:002010-04-03T20:32:10.500-07:00The Value of Online Relationships<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/meladegypsie/"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 133px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsCemfsLYudOzXm_xRpEW5mxptQnCYyBMlkv-BqsKr85ia_cVVrcA8z_3VCmKiohcJ9FmYCJCGwsKTGRloztm-ruJ2I7wK2CILvEuZIkRhkMM2Y3M06OQSGJjBFnMjZByGPOo5f4sJSrk/s200/Screen+shot+2010-04-01+at+1.25.43+PM.png" alt="" id="BLOGGER_PHOTO_ID_5455268095585069282" border="0" /></a><span style=";font-family:lucida grande;font-size:85%;" ><a href="http://blogs.hbr.org/haque/">Umair Haque</a> writes an article called</span><span style="font-weight: normal;font-family:lucida grande;font-size:85%;" > <a href="http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html#comments">The Social Media Bubble</a> where he discusses how facebook and twitter produce artificial, weak connections he coins as thin relationships. The article currently has <a href="http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html#comments">214 comments </a>which give some pretty interesting perspectives on how social media is meaningful. Here are a few excerpts from comments that had compelling arguments. For those who still aren't convinced read <a href="http://mashable.com/2010/04/03/facebook-group-reunite-band/">this article about re-uniting a band for charity</a>.</span><br /><span style=";font-family:lucida grande;font-size:85%;" ><blockquote></blockquote><blockquote>"There are those of us out there though, who are trying to make it abundantly and transparently clear that a trust network can very well be established right in plain sight, and build on a universal value system of trust, mutual respect, cooperation, and collaboration. I've been working for months to reveal the value and power of building a trust network around yourself, and I've just <a href="http://emergentbydesign.com/2010/03/20/how-to-spark-a-snowcrash-what-the-web-really-does/">framed it out</a>."</blockquote><blockquote>"the internet has provided the tools to build more trust and more shared experiences in life across geographic boundaries - and that is of enormous worth. The question is whether people use these tools to further relationships - or just grasp for attention from the masses."</blockquote><blockquote>"Social media has enabled a great potential to initiate relationships, "it's all about who you know" And that is 100% true. Since I've proactively developed relationships online (NB-mostly with local people) I have created much more opportunities for myself and met more people that I may not have had direct access to before."</blockquote><blockquote>"You say "Real relationships are patterns of mutual investment. I invest in you, you invest in me." That's exactly what we do on Twitter and Facebook, we share good information not to promote (maybe a little) but to help others find that information easier while in return they send you good signal to save time. We also discuss in great detail with those "friends" our thoughts, beliefs and opposing views on various subjects. For some of us, this *is* a huge "investment of time, money, knowledge, and attention" that we do unselfishly. This is just as much of a real relationship as one may have with a co-worker or classmate. Some will fade away when they are no longer in the location (or site) but other friendships could stand the test of time."<br /></blockquote></span><blockquote><span style=";font-family:lucida grande;font-size:85%;" >"Most relationships in social media do not hold constant value. They are not like dollars that can be exchanged at any given point for a (relatively) fixed amount. They hold "potential value" instead of "relative value". For example, you might never realize any value in a certain connection, but then one day when you need someone as a source for x story with which that connection is knowledgeable, or an interview with y company where that connection works, that connection now has an extremely high value. It's the potential that drives these kind of relationships in social media."</span></blockquote><br /><span style="font-size:85%;"><span style="font-family:lucida grande;">My perspective is that </span><span style="font-family:lucida grande;">social media </span> <span style="font-family:lucida grande;">isn't a fad or a bubble, it's simply in a nascent stage because ultimately it:<br /><br />1. builds and reinforces our offline connections with people. It lets us continue our conversations, share our discussions and get input from other people in our network.</span> <span style="font-family:lucida grande;"><br /><br />2. allows us to share things that are interesting and important to us and receive information from others in return.</span> <span style="font-family:lucida grande;"><br /><br />3. let's us reach out and learn from individuals who previously would have been out of our reach.</span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-16085838349247836762010-03-22T11:43:00.000-07:002010-03-23T09:42:23.378-07:00Viral Strategy is an oxymoron<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinyoGjcNQeOyn9VETh2PD50tPHKgs5lw7pXVpOzq-fqEK06ka2Ng2Iz8atRVmD2NLYEhEwkiBikXdtzrT7JVLSIXhnsddhSs7uPSfyG_9J1HrLBRNSddzC0zPwLFwenN6yFgKZwMgTRe0/s1600-h/63697277_fa0167a2ba.jpg"><img style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinyoGjcNQeOyn9VETh2PD50tPHKgs5lw7pXVpOzq-fqEK06ka2Ng2Iz8atRVmD2NLYEhEwkiBikXdtzrT7JVLSIXhnsddhSs7uPSfyG_9J1HrLBRNSddzC0zPwLFwenN6yFgKZwMgTRe0/s200/63697277_fa0167a2ba.jpg" alt="" id="BLOGGER_PHOTO_ID_5451538408470372802" border="0" /></a><span style="font-size:85%;"><span style="font-family:lucida grande;">Gareth posted a </span><a style="font-family: lucida grande;" href="http://garethkay.typepad.com/brand_new/2010/03/its-just-about-the-content.html">blog response</a><span style="font-family:lucida grande;"> to an </span><a style="font-family: lucida grande;" href="http://www.adweek.com/aw/content_display/news/digital/e3i3f537aa843496fbbbf9b10761e836698">adweek article</a><span style="font-family:lucida grande;"> about measuring viral success, something Faris calls <a href="http://farisyakob.typepad.com/blog/2010/03/idea-multipliers.html">idea multipliers</a>. I like the article and the comments because they tear apart the old school model of advertising that is based on persuasion. It goes hand in hand with the idea that communications firms should be innovating, </span><span style="font-family:lucida grande;"> and calls for the need "to stop using research like drunkards use lampposts - for support, not illumination.</span></span>"<br /><span style="font-size:85%;"><span style="font-family:lucida grande;"><br />For me a brand or product resonates when it's authentic. That means "being immersed in the cultures they want to engage," or "playing a part in adding to or evolving this culture."<br /><br />Going viral or finding <a href="http://thisisclutch.blogspot.com/2010/03/content-distribution.html">a smart content distribution platform</a> can be important but finding a way to manufacture viral diminishes the authenticity of the message. As online content continues to grow and overtake traditional media I think we'll continue to see brands intertwining themselves in culture so they are part of the experience instead of someone who is just commenting on it.<br /></span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-261698755405182342010-03-18T17:59:00.000-07:002010-03-22T11:17:07.608-07:00Augemented Reality Applications<span style="font-size:85%;"><span style="font-family:lucida grande;">We're starting to hear about augmented reality but this is one of the most functional applications of the technology. BMW uses an overlay to enable mechanics to make repairs by overlaying an animation of what they should be doing and the visuals make it as easy as pie to understand what needs to be done.</span></span><br /><br /><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/P9KPJlA5yds&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/P9KPJlA5yds&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="385" width="480"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-21407601866702023692010-03-04T12:43:00.000-08:002010-03-22T12:09:05.323-07:00Content Distribution<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_km6Ci9XD_YhQXBLRpMSNdTnfZtvZGPXY3urunmXCe2kAtJd2KqkteOpsaNQJMb9HpQRglnjMBPLtrdw33sVwgmgM4m5mffsuJERrjkQld48ohnqjexVQh3G8M_JIprNKoOSyzGUJFE0/s1600-h/Screen+shot+2010-03-04+at+12.59.42+PM.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 148px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_km6Ci9XD_YhQXBLRpMSNdTnfZtvZGPXY3urunmXCe2kAtJd2KqkteOpsaNQJMb9HpQRglnjMBPLtrdw33sVwgmgM4m5mffsuJERrjkQld48ohnqjexVQh3G8M_JIprNKoOSyzGUJFE0/s200/Screen+shot+2010-03-04+at+12.59.42+PM.png" alt="" id="BLOGGER_PHOTO_ID_5444886418350115250" border="0" /></a><span style="font-size:85%;"><span style="font-family:lucida grande;">We've seen an increased importance for connections planners or media creatives because buying a 30 second spot is becoming antiquated. Targeting niche audiences and creating meaningful connections with people who care is exponentially more valuable. One thing that I'm starting to see is the merging of a creative idea and a media strategy. Finding a creative way to engage your audiences resonates more than just producing something creative.</span></span><br /><span style="font-size:85%;"><span style="font-family:lucida grande;"><br />Is your content optimized for search? Do you understand and embrace social media? Is your creative engaging, interactive and designed for the more active millennium generation?</span><br /><br /><span style="font-family:lucida grande;">According to </span><a style="font-family: lucida grande;" href="http://www.businessinsider.com/is-content-king-then-distribution-is-crown-prince-2010-3">this article from Business Insider</a><span style="font-family:lucida grande;"> marketing your content to </span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">a </span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">target audience is shifting from art to science. The fact is you can have amazing content but it will go unnoticed if you don't have a great strategy to disseminate it through those pipes we call the interwebs.<br /><br />Advertising has seen the advent of the connections planner and media creative who is at the forefront of designing creative solutions to distribute your content. This article makes a few suggestions like<br />1. design your content with specific audiences in mind,<br />2. use technology that will allow you to create content at really high quality, and<br />3. develop a marketing budget that accounts for distribution.<br /></span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-65187432842277390032010-02-22T21:50:00.000-08:002010-02-22T21:57:40.700-08:00Energy Innovation<span style="font-size:85%;"><span style="font-family:lucida grande;">Innovate a new kind of energy, more efficient, more powerful and at the same time reduce our global carbon emissions to zero by 2050. I feel like this challenge has been on the table for a few years now but it's nice to finally get presented with the challenge. Solving the energy and carbon emissions problem simultaneously is certainly the single greatest challenge our generation will face. We have 20 years to invent the technology and 20 years to implement it. Let's get crackin'.</span></span><!--copy and paste--><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"><param name="allowFullScreen" value="true"><param name="wmode" value="transparent"><param name="bgColor" value="#ffffff"> <param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/BillGates_2010-embed_medium.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/BillGates_2010-embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=767&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=bill_gates;year=2010;theme=technology_history_and_destiny;theme=what_s_next_in_tech;theme=a_greener_future;theme=new_on_ted_com;theme=a_taste_of_ted2010;event=TED2010;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/BillGates_2010-embed_medium.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/BillGates_2010-embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=767&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=bill_gates;year=2010;theme=technology_history_and_destiny;theme=what_s_next_in_tech;theme=a_greener_future;theme=new_on_ted_com;theme=a_taste_of_ted2010;event=TED2010;" width="446" height="326"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-53594589261097128432010-02-06T00:20:00.001-08:002010-02-08T15:07:32.475-08:00Branding is Dead<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVZCoDn4uiEBIQzRdC4umK8gWZGSkO37jda1zankyj23aHmaUetL70Mo5y4ku0zByUAQuBZDfRp9WK8URjtcuLM6ucoI91_6bSycDUVBoewa9S2j10UNzIB4CBgDASf8iWbLoGsX1UMkE/s1600-h/IMG_5479.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 133px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVZCoDn4uiEBIQzRdC4umK8gWZGSkO37jda1zankyj23aHmaUetL70Mo5y4ku0zByUAQuBZDfRp9WK8URjtcuLM6ucoI91_6bSycDUVBoewa9S2j10UNzIB4CBgDASf8iWbLoGsX1UMkE/s200/IMG_5479.jpg" alt="" id="BLOGGER_PHOTO_ID_5435777332073226050" border="0" /></a><span style=";font-family:lucida grande;font-size:85%;" >Branding is Dead.<br /><br />Well at least the way it's been done for the past 15 years. Here's a little remix of <a href="http://www.hoffmanlewis.com/PBA_EBook_3_2009.pdf">Hoffman Lewis </a>(an SF advertising firm) and <a href="http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america">Naomi Klein</a> (author of <a href="http://en.wikipedia.org/wiki/No_Logo">No Logo</a> who is well known for anti-globalism.)<br /><br />Both have a problem with the same thing. Brand culture and brand strategists have spent the past 10 years creating a world of culture, imagination and personality around a world of collapsing innovation and product development.<br /><br />As products and services lost momentum advertisers compensated by focusing on the company's brand image. For me, the pinnacle of this movement came in '08 when I was recognized with a Jay/Chiat planning award for help on a campaign that boasted bad marketing for a great product. Although the strategy was considered clever, the irony is that the product was the same old crap the company had been creating for the past 10 years. It was another example of spraying a tan onto another pasty dude at the pool. The spray on brand tan that company's have received over the past decade are wearing off and they are getting exposed for their in-authenticity. Companies must continue to think disruptively but they must also tout an innovative, respectable product.<br /><br />There is good news though. What is emerging from the rubble is a combination of brand imagination and product innovation; a mixture that has the potential to evolve the way we do and communicate business.<br /><br />This is a call to action to stop branding the empty cow; if you must, look to the hands of the engineers, the architects, the builders; and find brands that are worthy of communications. But in my mind the real opportunity rests in collaboration. If your clients have a lousy product, don't create a more imaginative world to disguise it; help them build something better.</span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-81461295650458818912010-01-27T20:37:00.000-08:002010-01-28T09:55:02.834-08:00How to Manufacture a Meme<span style="font-size:85%;"><span style="font-family: lucida grande;">First what is an internet Meme?</span><br /><br /><span style="font-family: lucida grande;">A </span><b style="font-family: lucida grande;">meme</b><span style="font-family: lucida grande;"> (pronounced </span></span><span style="font-family: lucida grande;font-size:85%;" title="Pronunciation in the International Phonetic Alphabet (IPA)" class="IPA" ><a href="http://en.wikipedia.org/wiki/Wikipedia:IPA_for_English" title="Wikipedia:IPA for English">/ˈmiːm/</a></span><span style="font-size:85%;"><span style="font-family: lucida grande;">, rhyming with "cream"</span><sup style="font-family: lucida grande;" id="cite_ref-cream_0-0" class="reference"><a href="http://en.wikipedia.org/wiki/Meme#cite_note-cream-0"><span>[</span>1<span>]</span></a></sup><span style="font-family: lucida grande;">) is a </span><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Axiom" title="Axiom">postulated</a><span style="font-family: lucida grande;"> unit of </span><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Culture" title="Culture">cultural</a><span style="font-family: lucida grande;"> ideas, symbols or practices, which can be transmitted from one </span><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Mind" title="Mind">mind</a><span style="font-family: lucida grande;"> to another through speech, gestures, rituals or other imitable phenomena. (The etymology of the term relates to the </span><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Greek_language" title="Greek language">Greek</a> word <i style="font-family: lucida grande;">μιμητισμός</i><span style="font-family: lucida grande;"> (pronounced </span></span><span style="font-family: lucida grande;font-size:85%;" title="Pronunciation in the International Phonetic Alphabet (IPA)" class="IPA" ><a href="http://en.wikipedia.org/wiki/Wikipedia:IPA_for_English" title="Wikipedia:IPA for English">/mɪmetɪsmos/</a></span><span style="font-size:85%;"><span style="font-family: lucida grande;">) for "something imitated".)</span><sup style="font-family: lucida grande;" id="cite_ref-1" class="reference"><a href="http://en.wikipedia.org/wiki/Meme#cite_note-1"><span>[</span>2<span>]</span></a></sup><span style="font-family: lucida grande;"> Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate and respond to </span><a style="font-family: lucida grande;" href="http://en.wikipedia.org/wiki/Selection" title="Selection">selective pressures</a><span style="font-family: lucida grande;">.</span><sup style="font-family: lucida grande;" id="cite_ref-2" class="reference"><a href="http://en.wikipedia.org/wiki/Meme#cite_note-2"><span>[</span>3<span>]</span></a></sup><br /><br /><span style="font-family: lucida grande;">So it's viral content that encourages participation. It tells a very brief but revealing story. I recently came across an example that used om nom nom (which was apparently lifted from Sesame Street's Cookie Monster) to explain what a meme is. But when I started thinking about it I found it interesting that meme's aren't manufactured, they just occur; so what I'm wondering how easy it is to go about creating one.</span><br /><br /><span style="font-family: lucida grande;">Hypothesis for creating a Meme:</span><br /><br /><span style="font-family: lucida grande;">1. Learn how to be both funny and insightful.</span><br /><span style="font-family: lucida grande;">2. choose one of the following:</span><br /><span style="font-family: lucida grande;">a. select a pop culture event that resonates with a large audience immediately following a highly publicized occurrence; ie. Kanye slams Taylor Swift on the MTV music awards, Christian Bale loses his cool and spews profanity at a set hand.</span><br /><span style="font-family: lucida grande;">b. choose a niche on the long tail that harbors a group followers who are passionate about something obscure or interesting; ie. LOL cats, Om nom nom creatures</span><br /><br /><span style="font-family: lucida grande;">3. Create an overlay that calls out something insightful or recognizes the essence or true nature of whatever topic you have chosen.</span><br /><br /><span style="font-family: lucida grande;">4. Make it easy and enjoyable for others to get creative and manufacture their own overlays that allow them to express their creativity and take part on what might be called "the inside joke."</span><br /></span><br /><br /><object width="480" height="290"><param name="movie" value="http://www.youtube.com/v/CYsi7Ro9ljQ&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/CYsi7Ro9ljQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="290"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-49905326892662410072010-01-21T09:53:00.000-08:002010-01-21T10:24:58.435-08:00Humanitarian Design<span style="font-size:85%;"><span style="font-family:lucida grande;">It's something all of us entrepreneurs and innovators should be thinking about. Not only how to make a profit but how to help people and how to take care of the planet. It's where capitalism meets altruism. Well Emily Piloton and <a href="http://projecthdesign.org/">Project H</a> are at the forefront of making great things with not only great form and function but designed especially with social responsibility in mind.<br /><br />What if we refocus our business models to think about doing good instead of just looking at the bottom line? It's not a new concept, but rather a business model that has taken some time to prove viable. There is money to be made even when a company is doing great things for other people and the planet.<br /></span></span><br /><br /><table style="font-family: arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 11px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(51, 51, 51); background-color: rgb(245, 245, 245);" cellpadding="0" cellspacing="0" width="360" height="353"><tbody><tr style="background-color: rgb(229, 229, 229);" valign="middle"><td style="padding: 2px 1px 0px 5px;"><a target="_blank" style="color: rgb(51, 51, 51); text-decoration: none; font-weight: bold;" href="http://www.colbertnation.com/">The Colbert Report</a></td><td style="padding: 2px 5px 0px; text-align: right; font-weight: bold;">Mon - Thurs 11:30pm / 10:30c</td></tr><tr style="height: 14px;" valign="middle"><td style="padding: 2px 1px 0px 5px;" colspan="2"><a target="_blank" style="color: rgb(51, 51, 51); text-decoration: none; font-weight: bold;" href="http://www.colbertnation.com/the-colbert-report-videos/262000/january-18-2010/emily-pilloton">Emily Pilloton</a><a></a></td></tr><tr style="height: 14px; background-color: rgb(53, 53, 53);" valign="middle"><td colspan="2" style="padding: 2px 5px 0px; overflow: hidden; width: 360px; text-align: right;"><a target="_blank" style="color: rgb(150, 222, 255); text-decoration: none; font-weight: bold;" href="http://www.colbertnation.com/">www.colbertnation.com</a></td></tr><tr valign="middle"><td style="padding: 0px;" colspan="2"><embed style="display: block;" src="http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:262000" type="application/x-shockwave-flash" wmode="window" allowfullscreen="true" flashvars="autoPlay=false" allowscriptaccess="always" allownetworking="all" bgcolor="#000000" width="360" height="301"></embed></td></tr><tr style="height: 18px;" valign="middle"><td style="padding: 0px;" colspan="2"><table style="margin: 0px; text-align: center;" cellpadding="0" cellspacing="0" width="100%" height="100%"><tbody><tr valign="middle"><td style="padding: 3px; width: 33%;"><a target="_blank" style="font-family: arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(51, 51, 51); text-decoration: none;" href="http://www.comedycentral.com/colbertreport/full-episodes">Colbert Report Full Episodes</a></td><td style="padding: 3px; width: 33%;"><a target="_blank" style="font-family: arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(51, 51, 51); text-decoration: none;" href="http://www.indecisionforever.com/">Political Humor</a></td><td style="padding: 3px; width: 33%;"><a target="_blank" style="font-family: arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; color: rgb(51, 51, 51); text-decoration: none;" href="http://www.colbertnation.com/the-colbert-report-videos/258566/december-15-2009/prescott-financial-sells-gold--women---sheep">Economy</a></td></tr></tbody></table></td></tr></tbody></table>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-75034919529175654982009-12-07T10:31:00.000-08:002009-12-07T10:57:00.716-08:00Modeling the Mind: the singularity series<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkU_OfEkMactzL4SVGrtn5v4vIJlgUcAWM0tRYRNEcASDLeENhwjAYM2MHYyLhGgLJRcOeLV8TmwYJMemJhsDOkjdXfLXgiYUrZ62OGvS7lqlFYLF44cur2t7vZ6DsB95t1MGeV28vKTI/s1600-h/Screen+shot+2009-12-07+at+10.53.00+AM.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 181px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkU_OfEkMactzL4SVGrtn5v4vIJlgUcAWM0tRYRNEcASDLeENhwjAYM2MHYyLhGgLJRcOeLV8TmwYJMemJhsDOkjdXfLXgiYUrZ62OGvS7lqlFYLF44cur2t7vZ6DsB95t1MGeV28vKTI/s200/Screen+shot+2009-12-07+at+10.53.00+AM.png" alt="" id="BLOGGER_PHOTO_ID_5412569381885645666" border="0" /></a><span style=";font-family:lucida grande;font-size:85%;" >We're on the path to artificial intelligence surpassing that of human intelligence within roughly 20 years but scientists are re-thinking the path to singularity. There are a lot of different pieces required to re-constructing the thought process and now researchers are trying to find a way to integrate them all.<br /><br />Although it's pretty nerdy, I've always been fascinated with figuring out how to get a computer to think, solve problems and function like a human mind. These two paragraphs are from <a href="http://web.mit.edu/newsoffice/2009/ai-overview.html">Re-Thinking Artificial Intelligence, </a><a href="http://web.mit.edu/newsoffice/2009/ai-overview.html">an MIT article</a> about how scientists are re-thinking and re-approaching an issue that once resolved will bring us one step closer to successfully completing a <a href="http://en.wikipedia.org/wiki/Turing_test">Turing test</a>, and ultimately singularity.<br /><br />"After modeling the thought process, the second area of focus is memory. Much work in AI has tried to impose an artificial consistency of systems and rules on the messy, complex nature of human thought and memory. “It’s now possible to accumulate the whole life experience of a person, and then reason using these data sets which are full of ambiguities and inconsistencies. That’s how we function — we don’t reason with precise truths,” he says. Computers need to learn “ways to reason that work with, rather than avoid, ambiguity and inconsistency."<br /><br />"And the third focus of the new research has to do with what they describe as “body”: “Computer science and physical science diverged decades ago,” Gershenfeld says. Computers are programmed by writing a sequence of lines of code, but “the mind doesn’t work that way. In the mind, everything happens everywhere all the time.” A new approach to programming, called RALA (for reconfigurable asynchronous logic automata) attempts to “re-implement all of computer science on a base that looks like physics,” he says, representing computations “in a way that has physical units of time and space, so the description of the system aligns with the system it represents.” This could lead to making computers that “run with the fine-grained parallelism the brain uses,” he says."</span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-35298490646193931312009-12-02T10:10:00.000-08:002009-12-02T10:22:18.865-08:00RedScout's Spur - Imaginative Solution ProvidersThe aspiration for planners should be "did I create a new reality and will people look at the world in a different way?"<br /><br />Advertisers need to discriminate because you can't appeal to everyone. Planning is moving from the voice of the consumer to someone who adds imagination, creativity and a solution to a brand or communication problem.<br /><br /><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7918529&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7918529&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/7918529">Redscout presents Spur — Episode 3: Are planners glorified researchers?</a> from <a href="http://vimeo.com/user2542763">Redscout</a> on <a href="http://vimeo.com">Vimeo</a>.</p>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-37291930806462139902009-12-02T09:50:00.000-08:002009-12-02T10:03:53.492-08:00Faris' 6 Step Approach to Social MediaBe Nice or Leave<br /><br />1. Listen - market research, engage cognition<br />2. Respond - conversations about you are directed to you, customer service, being ignored creates backlashes<br />3. Nurture - support/ add value to communities that already exist.<br />4. Create Social Objects - produce something to pull people together and give them something to do.<br />5. Be Transparent - Expect everything you say to spread immediately<br />6. Join the conversation - cater a conversation to the interests of other parties.<br /><br />The vision for social media: Dissolve the boundaries between companies and media.<br /><br /><object id="flashObj" width="486" height="412" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/9774584001?isVid=1&publisherID=29794487" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=27151579001&playerID=9774584001&domain=embed&" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/9774584001?isVid=1&publisherID=29794487" bgcolor="#FFFFFF" flashVars="videoId=27151579001&playerID=9774584001&domain=embed&" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" swLiveConnect="true" allowScriptAccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-86368772141423249762009-11-24T14:35:00.000-08:002009-11-24T14:54:00.037-08:00The future of Digital is Telepathy<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuc7nvfGur70n1-Ntcf_ZKydcJuRJvNFALNpnoJS0-PXBRpgefYwhpAEmspWNI0IUOhBY0M2v38EBEp9LSZ3DQX2_MvGWt4r47o5Uog65qyAN9c3yAMl0HRVMpn569b7UUXpJnsNataUA/s1600/Screen+shot+2009-11-24+at+2.48.45+PM.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 133px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuc7nvfGur70n1-Ntcf_ZKydcJuRJvNFALNpnoJS0-PXBRpgefYwhpAEmspWNI0IUOhBY0M2v38EBEp9LSZ3DQX2_MvGWt4r47o5Uog65qyAN9c3yAMl0HRVMpn569b7UUXpJnsNataUA/s200/Screen+shot+2009-11-24+at+2.48.45+PM.png" alt="" id="BLOGGER_PHOTO_ID_5407806023926286738" border="0" /></a><span style="font-size:85%;"><span style="font-family:lucida grande;">Jason Harris is a great story teller and his <a href="http://number27.org/wb-crisis.html">recent work</a> isn't an exception. It seems he's experiencing a Faustian dilemma, living in nature and currently attempting to elude technology.<br /><br />In a moment of reflection he makes an attempt to predict where the digital yellow brick road is headed, </span> <span style="font-style: italic;font-family:lucida grande;" >"For the last 100 years—from letters, to phones, to faxes, to emails, to chats, to texts, to tweets—communication has been getting shorter and faster, but we are approaching a terminal velocity. </span><span style="font-style: italic;">Most online experiences are made, like fast food, to be cheap, easy, and addictive: appealing to our hunger for connection but rarely serving up nourishment.</span> </span><span style="font-size:85%;"><span style="font-style: italic;font-family:lucida grande;" >Brief gestures of communication can be beautiful, but can also be shallow. So what will happen next? Will we stop at the tweet, or will we bounce back in the other direction, suddenly craving more depth? I’d bet on the latter."<br /><br /></span><span style="font-family:lucida grande;">I guess this begs the question, what is the point of communication? A necessary process to create, an attempt </span></span><span style="font-size:85%;"><span style="font-family:lucida grande;">to ward off loneliness, or something else? And no matter what the answer may be, does it make sense that a page worth of tweets communicating someone's thoughts over the day is less insightful or meaningful than a page of contemplated thought.</span></span><span style="font-size:85%;"><span style="font-style: italic;font-family:lucida grande;" > </span></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-51548765121682325202009-11-19T14:40:00.000-08:002009-11-20T10:51:48.834-08:00Engaging Your Audience & Learning From Simulated Mistakes<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBK5VADdc_pRLsNt_h1aBodrtX6TM30UUqR57fkBph7L1yB5VvCq7EQUa-HE-_fZ7ZqTPOAxqzb5y5AIEdQNeZ3GfZH7bntSeDrA483IqbEpDV611K_UgRKYOQ0w3K26BEexJG3YvKjJ0/s1600/Screen+shot+2009-11-20+at+10.36.48+AM.png"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 164px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBK5VADdc_pRLsNt_h1aBodrtX6TM30UUqR57fkBph7L1yB5VvCq7EQUa-HE-_fZ7ZqTPOAxqzb5y5AIEdQNeZ3GfZH7bntSeDrA483IqbEpDV611K_UgRKYOQ0w3K26BEexJG3YvKjJ0/s200/Screen+shot+2009-11-20+at+10.36.48+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5406256744813302706" /></a><br /><span class="Apple-style-span" style="font-family:'lucida grande';"><span class="Apple-style-span" style="font-size:small;">People use the term interactive pretty loosely and so I've been wondering what it takes to be truly engaging. I recently had a discussion with the creative director of the site <a href="http://www.worldwithoutoil.org/metahome.htm">World Without Oil</a> and think this kind of interactivity experience has a lot to offer. </span></span><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;">About the game: "<span class="Apple-style-span" style=" color: rgb(102, 102, 102); font-weight: bold; line-height: 15px; font-family:'Trebuchet MS', 'Andale Mono', Arial, Helvetica, 'Lucida Grande', 'Lucida Sans', 'Lucida Grande CY', sans-serif;font-size:12px;">WORLD WITHOUT OIL simulated the first 32 weeks of a global oil crisis. It established a citizen “nerve center”to track events and share solutions. Anybody could play by creating a personal story – an email or phone call, or for advanced users a blog post, video, photo, podcast, twitter, whatever – that chronicled the imagined reality of their life in the crisis. The WWO site at <a href="http://worldwithoutoil.org/default.aspx?week=1" style="color: rgb(0, 118, 178); text-decoration: none; ">worldwithoutoil.org</a> links to all these stories. The game encouraged excellence with daily awards and recognition for authentic and intriguing stories."</span></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;">Understanding behavior. The game sought to uncover solutions to a problem before it actually occurred. The implications are tremendous because we've learned that it's very difficult to change human behavior, and exponentially more difficult when it's on a large scale. </span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style=" color: rgb(102, 102, 102); font-weight: bold; line-height: 15px; font-family:'Trebuchet MS', 'Andale Mono', Arial, Helvetica, 'Lucida Grande', 'Lucida Sans', 'Lucida Grande CY', sans-serif;font-size:12px;">"WWO didn’t only “raise awareness” about oil dependence. By creating a simple nonpartisan framework that focused thousands of people from all walks of life upon this common issue, WWO sparked peer learning and inquiry-based exploration of the roots, outcomes, and prevention of an oil crisis. By “rousing our democratic imagination,” WWO fostered deep engagement and changed people’s lives. Via a game, players made themselves better citizens."</span></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div><span class="Apple-style-span" style="font-family:'lucida grande', serif;"><span class="Apple-style-span" style="font-size:small;">Most often we have to learn from our mistakes before we can change, well what if we could simulate mistakes so we didn't have to suffer the pain of experience real mistakes. An interactive experience like WWO has this kind of potential. "<span class="Apple-style-span" style=" color: rgb(102, 102, 102); font-weight: bold; line-height: 15px; font-family:'Trebuchet MS', 'Andale Mono', Arial, Helvetica, 'Lucida Grande', 'Lucida Sans', 'Lucida Grande CY', sans-serif;font-size:12px;">WORLD WITHOUT OIL is a serious game for the public good. WWO invited people from all walks of life to contribute “collective imagination” to confront a real-world issue: the risk our unbridled thirst for oil poses to our economy, climate and quality of life. It’s a milestone in the quest to use games as democratic, collaborative platforms for exploring possible futures and sparking future-changing action. WWO set the model for using a hot net-native storytelling method (‘alternate reality’) to meet civic and educational goals. Best of all, it was compellingly fun."</span></span></span></div><div><span class="Apple-style-span" style="font-family:'Trebuchet MS', 'Andale Mono', Arial, Helvetica, 'Lucida Grande', 'Lucida Sans', 'Lucida Grande CY', sans-serif;color:#666666;"><span class="Apple-style-span" style=" line-height: 15px;font-size:-webkit-xxx-large;"><b><br /></b></span></span></div><div><span class="Apple-style-span" style=" line-height: 15px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:'lucida grande';">It seems to me that there's a opportunity to create more simulated interactive experiences that truly engage people; to learn, to brand, to understand. </span></span></span></div>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-2021462559345191102009-10-23T09:32:00.000-07:002009-10-27T11:05:16.113-07:00Interactive Planning<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT8fPrAucsZ4f2sgkhE8SNvecAwWyRA2Qjh49OJBsCtO09l5oiQeZxIg5kSmiziHOzrTIHYhZVNO-Qrevlr4nfekKU90cXkpLS1xYiZXLdkbt_FOuxi3ZvusZgzvxLxbnb5yPC7zwgH54/s1600-h/Screen+shot+2009-10-23+at+10.48.38+AM.png"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 34px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhT8fPrAucsZ4f2sgkhE8SNvecAwWyRA2Qjh49OJBsCtO09l5oiQeZxIg5kSmiziHOzrTIHYhZVNO-Qrevlr4nfekKU90cXkpLS1xYiZXLdkbt_FOuxi3ZvusZgzvxLxbnb5yPC7zwgH54/s200/Screen+shot+2009-10-23+at+10.48.38+AM.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5395854061917488738" /></a><span class="Apple-style-span" style=" border-collapse: collapse; color: rgb(51, 51, 51); font-family:arial, sans-serif;font-size:13px;"><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">I attended <a href="http://planningness.com/">Planningness</a> last week and want to share some of the great ideas that came out of it. Thanks for a wonderful event Mark.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';"><br /></span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">The best part was the thought provoking and interactive sessions. We had the opportunity to listen to wonderful speakers and then get creative.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';"><br /></span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">One of my favorite videos that came out of one session is the one below, the Failure Awards. In work and life we are intimidated to do the unexpected because of risk of failure. Well what if we celebrated failure as a required part of the journey on the road to success? What if we were open about failure and offered to learn from one another's mistakes? It is a novel concept and one seriously worth considering.</span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';"><br /></span></span></div><div><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">The event was filled with insightful people and there were somegreat discussions; here are all the </span></span><a href="http://planningness.com/decks-and-videos/"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';">videos of the presentations and the decks</span></span></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:'lucida grande';"> that were presented.</span></span></div><div><br /></div><div><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); white-space: pre; font-family:Arial, sans-serif;font-size:10px;"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/W83dzsRH0fU&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/W83dzsRH0fU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></span></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div></span>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0tag:blogger.com,1999:blog-8017517102935717017.post-51107144153106522332009-10-04T13:31:00.000-07:002009-10-06T14:07:48.377-07:00Remix Culture<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8A_5FE_c9pC8077WuBk222BmsPmcs77KPOQigIx0dP4UrbeE1b50D1bnHzVbJiFVy2bc0lL4vehNSN-5Brxs7m3S53ZsHMbdWulQxyXTZAHKolYLcCEzo29ncf2DjdJwWVGSzV7fjiR4/s1600-h/Screen+shot+2009-10-04+at+1.49.40+PM.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 104px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8A_5FE_c9pC8077WuBk222BmsPmcs77KPOQigIx0dP4UrbeE1b50D1bnHzVbJiFVy2bc0lL4vehNSN-5Brxs7m3S53ZsHMbdWulQxyXTZAHKolYLcCEzo29ncf2DjdJwWVGSzV7fjiR4/s200/Screen+shot+2009-10-04+at+1.49.40+PM.png" alt="" id="BLOGGER_PHOTO_ID_5388850024074979426" border="0" /></a><span style="font-size:85%;"><span style="font-family:lucida grande;">Great documentary featuring Girl Talk, Lessig and a few others who want to foster a society that isn't controlled by corporate law, but rather embraces creativity fueled by past culture.<br /><br />Remix Manifesto</span><br /><span style="font-family:lucida grande;">1. Culture always builds on the past</span><br /><span style="font-family:lucida grande;">2. The past always tries to control the future</span><br /><span style="font-family:lucida grande;">3. Our future is becoming less free.</span><br /><span style="font-family:lucida grande;">4. To build free societies you must limit the control of the past.</span></span><br /><object height="250" width="480"><param name="movie" value="http://www.hulu.com/embed/iA7IPNHOUAY2PtwBMEDbfA"><param name="allowFullScreen" value="true"><embed src="http://www.hulu.com/embed/iA7IPNHOUAY2PtwBMEDbfA" type="application/x-shockwave-flash" allowfullscreen="true" height="250" width="480"></embed></object>bigpermhttp://www.blogger.com/profile/00301215494649160253noreply@blogger.com0