There are a few things in Seth's TED talk (posted below) that resonate with me.1. Innovators and the early adopters are the people who spread great ideas; they are the influencers and the viral contingent who help disseminate great ideas to the masses.
2. We are creatures of variety; create things that are remarkable, literally, they should make people remark and create discussion.
3. Brands must find ways speak to the people who care about their products or services; this is the way to break through all the noise and reach people inundated with too many options and too little time to listen.
4. Create, innovate; and most importantly, take risks.
A great product or idea will sell itself, right? Maybe, but people who spread their ideas win. We can try to spread our ideas to the masses using TV, but these people aren't paying attention. So what if our strategy is to target the people who care, the enthusiasts and people who are passionate about a product; they are the ones will do it great justice, the ones who will spread the idea. I mute commercials, but I will rave about how great the photo quality and customer service is at Canon. Be risky, create something remarkable & target people who care.
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