Crank Creative

Americans have been slow to adopt European sensibilities but that is starting to change and we're seeing an increase in international ideas that influence American culture. The Swiss have an eye for design, the Italians offer sleek fashion and Germans are known for engineering and efficiency.

Well Crank is a US company that falls at the intersection of design, functionality and sustainability. The premise is simple, recycle used inner tubes and turn them into a fashionable wallet. Crank found a niche popular among bike enthusiasts and focuses on re-purposing materials that would have normally ended up in the landfill. It's not a new idea, but it makes sense in a time when raw materials are becoming more scarce.
Crank @ http://www.crankcreative.com