Friday, April 25, 2008
Monday, April 7, 2008
This is an interesting take on the evolution of branding centered on the idea that a great product markets itself. Akio Morita, a co-founder of Sony is quoted saying "We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need." What do we do then if you're marketing a product that isn't going to sell itself? What about creating a relationship between the product, the brand and the consumer that are based around additional content that add utility. The main idea around this deck is that modern marketing makes peoples lives better. It got me thinking that the advertiser is responsible for not just making a product look cool but creating experiences that actually make the product better.