Wednesday, July 29, 2009

It's Not All About the Stats

Americans love statistics, they love to see their results and understand logically and mathematically how they were achieved. It's why we wear heart rate monitors and love fantasty football leagues. I'm one of those people too, I use garminconnect.com to track every bike ride I take so I know my training zones, it's like each ride is a carefully mapped time trial. And I recently used mapmyride.com to compare my cycling rides with riders around the US and the elite riders in the Tour.

I guess that's why it was refreshing to see something new from the sporting industry. I really like the way Versus disrupts the stereotypical approach the US has towards sports - it's about passion, not the stats. It's aspirational and if I hadn't dropped cable like a bad habit I'd probably watch Versus a bit more.


No comments: