Monday, April 12, 2010

Replay, Nightmare, the Gift m & Food Revolution

Five well crafted pieces of subtly branded content that makes a good effort to provide a engaging experience instead of jamming another ad down our throats.

Replay Documentary Series: A documentary that re-unites an old highschoo
l rivalry. Well produced and interesting story to develop the Gatorade brand.

Jaime Oliver's Food Revolution: The Nake Chef & ABC pair with Giant Foods to change unhealthy eating behavior

The Gift - A bad ass short strategically placed in a Phillips TV frame.

Nightmares Never Sleep: Nike's branded interactive online game that tests your focus, agility and balance.

Devo Song Study: Listen to samples of the songs from Devo's new album and select 12 of the 16 you want them to include in their new release.

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