Be Nice or Leave
1. Listen - market research, engage cognition
2. Respond - conversations about you are directed to you, customer service, being ignored creates backlashes
3. Nurture - support/ add value to communities that already exist.
4. Create Social Objects - produce something to pull people together and give them something to do.
5. Be Transparent - Expect everything you say to spread immediately
6. Join the conversation - cater a conversation to the interests of other parties.
The vision for social media: Dissolve the boundaries between companies and media.
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