RedScout's Spur - Imaginative Solution Providers

The aspiration for planners should be "did I create a new reality and will people look at the world in a different way?"

Advertisers need to discriminate because you can't appeal to everyone. Planning is moving from the voice of the consumer to someone who adds imagination, creativity and a solution to a brand or communication problem.

Redscout presents Spur — Episode 3: Are planners glorified researchers? from Redscout on Vimeo.