Thursday, September 20, 2007

Future of Weight Loss


A balanced life is a healthier life. The weight loss landscape has changed a lot over the last thirty years. We took Slim Fast, Nutrisystem, Jenny Craig, Weight Watchers, we danced to Richard Simmons workout videos, Tae Bo & Jazzercise, we did Pilates, Yoga, Bikrim Yoga & Thai Chi, we took diet pills had lipo suction, joined Curves, hired nutritionists, did the Atkins, the Master Clense, gained weight, lost weight and used a great deal of trial and error to get a bit closer to figuring out what we're searching for. So what have we learned from all this? Well, we've discovered we aren't looking for a quick fix.

There will always be a need to lose 5 pounds three days before we leave for our spring break vacation, but our overall attitudes towards weight loss are changing. We're looking for sustainable habits that will provide long term health. What does this mean? We're shift towards being healthier individuals. It requires that we maintain a balanced lifestyle that considers, eating healthier, making more time for exercise.

Interestingly we've become a more obese country. The airline industry spends $250 million a year extra in fuel costs to fly the fat packed on by over weight Americans. The thing is, since 2003, around when Atkins died from a heart attack people started moving away from fad diets. Consumer mentality is showing signs of seeing the big picture. People are weighing the risks of heart disease and diabetes and are more willing to consider the long term benefits over instant gratification.

A few trends emerged:
- Diet fatigue
- Eating more reasonably size portions.
- Fat can be fit ( Weight loss is not about image, it's about living longer: Scientific America)
- Skinny is nice but I want to be healthy: At first companies subsidized their employee's work out plans, now they could be charging their employees if they don't stay fit.
- Can we evolve into a more fit race?

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