Transport w/ Style

One of the biggest gripes I've heard about biking as transportation is that you often arrive at your destination in a sweaty mess. Well I've found a solution to your problem. It's called Derringer. These motorized bicycles are going to be hotter than Vespas.

They've strategically partnered with Starck to create a design savvy bicycle that gives you that extra umph. I tried racing a guy on one of these up in Marin on my road bike and they're fast. The SF Bike Coalition recently announced that commuting by bike is up something crazy 22%. I have a feeling that number might increase now that getting places faster and avoiding traffic is going to be even easier and more stylish.

Do The Test - Biker Awareness

I've used this effect studied by Daniel Simmons to teach strategy classes because it's a great example of inhibitors to thinking outside the box and the human potential to miss the big picture when you become too focused on something very specific.

This is an interesting campaign and I'm glad the psychology was re-purposed to help create biker awareness.

DO THE TEST

It is a timely release after last week's accident where a police officer ran over 3 cyclists in the Bay Area. Cycling has been getting a lot of press lately and rightfully so. Changing the way people commute in the urban areas can have a big impact on urban areas and cycling is an option that is gaining momentum. NPR recently talked about how the San Francisco Bike Coalition is trying make San Francisco a safer and easier place to bike.

Fixed Gear Culture