I've used this effect studied by Daniel Simmons to teach strategy classes because it's a great example of inhibitors to thinking outside the box and the human potential to miss the big picture when you become too focused on something very specific.This is an interesting campaign and I'm glad the psychology was re-purposed to help create biker awareness.
DO THE TEST
It is a timely release after last week's accident where a police officer ran over 3 cyclists in the Bay Area. Cycling has been getting a lot of press lately and rightfully so. Changing the way people commute in the urban areas can have a big impact on urban areas and cycling is an option that is gaining momentum. NPR recently talked about how the San Francisco Bike Coalition is trying make San Francisco a safer and easier place to bike.
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