We expect more from brands these days. Our generation has evolved into a culture of Free Love where we want experiences to function on different levels and expect a full bodied experience where things are given to us for Free. Companies have raised the bar and we've come to expect more than just a product or service, we expect a full experience from a brand.
The Sound of Color is a great example of just this. We think of color and we associate the artistic and entertaining experience with which we are engaged with the company who produced it. Experience THE SOUND OF COLOR for yourself. One of the biggest flaws is it's not made to be viral; but does it resonate with you? Watch the 'making of' on their site for a brief 3 minute explanation.
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