Waassuuuuup!

Things exist that are greater than brand; this is an example of one of them.

Comedy, culture, human interaction; they all get associated with brands because writers use comical copy to embed their client's products into our culture. I think this short might be an example of something that is greater than the brand it was conceived from.

When this spot first came out "Wazzup" was my new favorite buzzword. It became my default phone answer for the 3 months following its release and I still start emails with it. Sequels are usually annoying but this one has been timed well and I love that it's genuinely transcended brand and product.