So check this out, Allison Weiss is looking for some funding for her new EP. She's using kickstart, an initiative where creative people can try to fund their artistic endeavors by creating customized products and provide them for the people who donate to their cause. She's breaking from convention and trying to become a successful musician without the help of big media conglomerates. According to Faris she's already raised $6G.
I think it's smart because she's branding herself and allowing her fans to get what they want most, a little piece of her. It helps that she's succint, funny, easy on the eyes and edits her short well. I like her approach because she's targeting her niche on the longtail by making herself available to the people who like her and her music most.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment