Interesting

Being interesting means something is worth thinking about. It seems obvious enough. Creating an experience that engages your viewer is too often over looked. I always wondered how those ridiculous car commercials make it to air, you know, the ones where some guy is yelling at me to buy now with 0 down and a low apr. Then we started to see commercials that told a story; they would engage their audience.

Interesting is often described as not being fully understood; it's good to be mysterious, unexplained or random. Interesting isn't the same thing as entertaining. Interesting, however, means something is worth thinking about after it's happened. It means being memorable and engaging. David Costillo not only explains this point; he demonstrates it. He sets the tone for the Interesting Conference, where you can check out the thoughts of a few other interesting people.


Interesting from David Castillo on Vimeo.