I love it! Here is a powerful message, a strategic campaign that not only urges Californias to take action, it explains why and then provides an easy way to do so. Blue Shield wants to change healthcare for the 6.7 million Californians who aren't covered. They recently produced an entertaining message; this video in combination with placing life size statues around California to make the statement that it's time to do something.
Yes, it' s a compelling message but I like how they've also created a tool for people to voice their opinion by using a feature on their site to quickly and easily send an email to nancy Pelosi.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment