Apple is trying to be Microsoft and Microsoft is trying to be Apple. Today Apple released Genius, an application that "helps" connect you with music by means of a complex algorithm; and Microsoft released the first film in a series of comedies that is supposed to brand Microsoft as a more user friendly company.
These are my first two initial thoughts.
1. Microsoft, you need to create something that is user friendly; software or a product people love to use, then re-brand yourself. In the mean time, thanks for the parody of what it would be like if Bill & Jerry got injected into reality TV.
2. Apple, I like the Genius play list feature; not because I can't figure out how to make a playlist myself, but because I like to look at the 38,172 songs I have loaded in iTunes arranged with a fresh perspective. I do not, however, like the genius sidebar that insists on telling me songs that I need to buy.
Friday, September 12, 2008
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